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Golden Years, The


Published 1960


Bowling made respectable and appealing to middle-class Americans through modernization and "Populuxe" design.


Run time 14:26
Producer Handy (Jam) Organization
Sponsor Brunswick-Blake-Collender Co.
Audio/Visual Sd, C


Shotlist

Ken Smith sez: This film was part of the drive by automatic pin-setting equipment manufacturers in the fifties to change bowling's image from beer and blue-collar to cookies and family togetherness. It tells us that covenience, comfort and style are "the ultimate desires of today, tomorrow, and the years ahead of us," and can be found, specifically, in Brunswick Bowling Centers. Even more specifically, in the Brunswick Bowling Centers depicted in this beautifully styled and photographed production, where everything is spotless, freshly waxed, and has pin-spot lighting.

BOWLING LEISURE RECREATION FAMILIES CHILDREN PARENTS HOMES GAMES HOUSES Danger Lurks
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Reviews

Reviewer: JayKay49 - - December 31, 2012
Subject: Planning Your Bowling Alley
I have always bowled my best games on Brunswick equipment. The coral and white motif was the luckiest for me - and the most common I have encountered.

As for elevators? I only trust an Otis.

A truly enjoyable classic look at 1960 and that prehistoric thing called the nuclear family replete with a man who actually lives in the house.

I am sooo heading out to the bowling alley Tuesday. Its been years.
Reviewer: Classic_TV_and_Radio_Fan - - October 19, 2008
Subject: Populuxe is Good
I'm not a slot machine.
Reviewer: bread - - August 20, 2006
Subject: i love Populuxe!
I simply love the Populuxe design of the bowling alley! That reason alone makes this film a classic. I wish bowling alleys were like that again. The bowling alleys these days are so boring, the bowling alley in this film looks fun.definetly worth downloading
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